You must be familiar with the phrase, “content is king”? Although content marketing was just a way to set yourself apart from your competitors, it has become a prerequisite for every brand nowadays. Content marketing is at the heart of the most successful digital marketing campaigns. After every great brand…

A trend is evolving and adopting the way B2B sales teams work and sales reps act. During this lockdown, it’s really high time we begin leveraging different technologies across the sales stack and strategically seek targeted accounts rather than hunting individual leads. …

The impact of COVID-19 is experienced by all businesses around the world. Leaders are navigating a broad range of interrelated issues that span from keeping their employees and customer safe, shoring-up cash and liquidity, reorienting operations, and navigating complicated government support programs. Also for Demand Generation Managers achieving growth and…

With the COVID-19 crisis, brands around the globe have endured and suffered scrambling for opportunities and missing out on reaching their revenue target. The key to ride this public health crisis wave is by being nimble. Rethink your marketing strategy to make them more relevant. Let’s recognize this as a…

Businesses in general, and salespeople in specific, are dealing with a lot of uncertainty right now: Unpredictability about working and selling remotely (maybe for the first time) Unpredictability about generating new business Unpredictability about approaching existing customers for renewals Unpredictability about your sales strategies and tactics With so many things…

Sales Development Representatives (SDRs) are under pressure to find and qualify leads, even under the unique circumstances of COVID-19. In theory, as long as the expectations are clear around the goals and timelines, location doesn’t have to be an input when calculating if a salesperson will be successful. Also, we…

Hit by the Covid-19 slump followed by social distancing and a nationwide lockdown, businesses are experiencing major impacts no matter how steeled they are and are trying to replan their strategies to manage and operate their business. COVID-19 novel coronavirus outbreak is a terrible human tragedy, affecting hundreds of thousands…

Before this global health crisis, US B2B buyers were concerned about the possibility of a recession. In a November 2019 survey from digital commerce solution provider Avionos, more than 80% of US B2B buyers said they were concerned about a recession in 2020. Now that a recession is looking more…

It’s the cruel reality that 2020 was tough for all of us. But time flies and a lot of things have changed this year, including your marketing goals. But that doesn’t mean you, as a marketer, have to start fresh. …